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Research lab
6 min read
20.09.2023
5 Strategies to Drive Engagement for Consumer Health Platforms: Part 2
For many, the quest for medications often begins with a simple query: where to purchase? In this fiercely competitive market, standing out is not only a goal but a necessity. How to stand out? We will tell you about this in this article.
Research lab
4 min read
12.09.2023
4 Strategies to Drive Engagement for Consumer Healthcare Platforms
If the digital experience is poor (despite effective marketing and quality health products), the consumer will turn to a competitor who has more engaging experience. Therefore, modern development of such platforms requires an immediate focus on a user-centric approach with an emphasis on engagement. This user engagement approach encompasses specific strategies: from personalized treatment plans to emotional design techniques and educational resources. And that's what we'll discuss now.
Research lab
3 min read
04.09.2023
How Social Support increases Engagement in Digital Health Apps
One of the least popular (due to concerns about implementation complexity) features in health apps are features related to social moments (specifically, social support). However, this is not actually the case, as no one is compelling anyone to create a new Facebook. After all, one can incorporate separate small elements, investing a small amount of time, which can greatly enhance both business metrics and reputation among users (since the app will simply change their lives and have a higher likelihood of successful outcomes).
Research lab
3 min read
28.08.2023
5 practical Patient Engagement Strategies in Digital Healthcare apps
Patient Engagement is indeed the primary factor by which people decide to switch service providers or medical plans. For instance, 41% of patients stop using an app due to poor engagement, and 38% cite lack of personalization and patient understanding as reasons to consider switching apps and services. So, how can you make this metric ideal? To achieve that, all you need to do is follow these 5 simple steps.
Research lab
5 min read
23.08.2023
3 Things to Know About Wearable App Development
Apps connected with Wearable Devices are more valuable than you think. But not all people realize their significant impact. After all, while speaking with various people, we noticed that they perceive the creation of products like "app and wearables device integration" as rocket science. In reality, if we try to break down what the development of such applications consists of, it turns out to be quite feasible and impact is really crucial.
Research lab
6 min read
14.08.2023
How to create a Safe & Compliant Digital Health App
We studied the regulations of HIPAA (US), GDPR (Europe), PIPEDA (Canada), as well as community-driven recommendations and standards (often referenced by authorities from different countries). We have used these methods in real practice also when creating digital health products. You can get acquainted with them here.
Research lab
3 min read
09.08.2023
3 Main Components of Gamification to engage users in Health Apps
According to Deloitte, gamification has been proven to have significant, positive effects on patients’ health by promoting adherence to treatment, fostering resilience, and increasing motivation to fight diseases. But how does gamification do it? We will talk about this in our article and show how gamification methods can be applied in health applications.
Research lab
4 min read
01.08.2023
Hidden User Needs: 5 methods for user research
What user research methods are included in an user-oriented approach? In this article, we will systematically list the various approaches and specify when and in which cases each one should be used.
Research lab
4 min read
25.07.2023
How AI Shapes Digital Health Apps
The main fear of startups is that AI is complicated and expensive. Well, in reality, it's not. Anyone who has dealt with Machine Learning understands that implementing it is not difficult. It's more challenging to learn linear algebra and probability theory to work with AI :) So, don't worry about the complexity. Let's explore in this article how AI can help in Digital Health and determine whether it's needed in your specific case.
Research lab
3 min read
13.07.2023
WCAG Guidelines: creating Accessibility in Digital Health Apps
In our article, we will further discuss the 4 main principles of WCAG using Digital Health cases as examples. At the end of the article, we have provided a checklist for WCAG Compliance. With the help of this checklist, you will be able to assess whether your product meets the standards and determine the level of compliance that suits you :)
Research lab
4 min read
10.07.2023
Guide to create user-oriented app using Google methodology
Digital health startup founders spend months conducting research, fine-tuning features, following best practices and the latest trends. But, in the end, struggle with adoption and positive outcomes. However, healthcare design goes beyond standards, focusing on understanding users, their journey, needs and frustrations. We need to build the product development process by remembering about the user and his outcomes. Right from the beginning and without braking.
Research lab
3 min read
04.07.2023
7 Pillars of Simplicity for intuitive UX in Health Apps
According to Statista in the US, the number of adults, who use digital health apps for health emergencies did not exceed 4%, for tracking illness and medication – 5% and for measuring health metrics – 8% And all because Digital Health apps have poor adoption, which completely destroys the potential, growth of the application and especially patient outcomes. We will discuss the last point in more detail, as due to the complexity of adaptation, patients (or simply health enthusiasts) do not receive the necessary assistance or treatment. And if the potential to help/cure a person is missed due to poor UX/UI, it is likely that the user simply did not understand how to use the product.
Research lab
4 min read
26.06.2023
Emotional Design in Mobile Healthcare Apps: why it improves Product Metrics
Admit it: we all live for emotions. We choose jobs that evoke emotions, we attend entertainments that elicit an emotional response, and we avoid anything that brings negativity. Why are we saying this? No matter what the user's need is, whether it's to heal or become a better version of themselves through a digital health app, they will gradually lose enthusiasm and interest. So let's go through the points and learn how to create these very emotions.
Research lab
6 min read
19.06.2023
How behavioral science can increase engagement in Digital Health
To bring positive outcomes with digital health solutions, we need to help users build positive habits. This will usually require consistent changes over a long period of time. And engaging patients in apps, especially those related to chronic diseases, can be quite challenging.
Research lab
5 min read
01.06.2023
Better Outcomes: an overview of user Onboarding Practices in Digital Health
UX pioneer Don Norman said that UX errors in the product onboarding process that we tend to find in other sectors can have much more devastating consequences in the Health industry. What if it was a critical app for managing chronic illnesses? Motivated by these insights, we have put together a guide on how to create effective onboarding experiences, specifically tailored for digital health apps. The guide includes compelling examples that are relevant to various healthcare domains.
Research lab
4 min read
04.05.2023
Keeping users engaged: 5 practical retention strategies for Digital Health apps
Advanced entrepreneurs, product managers, and marketers know that working with existing customers is easier than acquiring new ones. But what are the ways to retain, engage, and motivate users to consistently return to your app? Recently, we decided to revisit our most effective retention strategies that we have developed for Digital Health applications. We want to share this experience with you today.
Research lab
4 min read
20.03.2023
How to enhance Growth Metrics of Digital Health product
In this article, we decided to describe a step-by-step plan on how to increase User Engagement and other Product/Business Metrics of Mental Health product.
Research lab
6 min read
09.03.2023
App Design Review: how Gamification increases Engagement and Retention
Good design is based on a complex opinion of the target audience of the application and their wishes: whether the current design helped to achieve their goals and whether it fulfilled all the tasks. How to make it? You only need to follow global design standards and study feedback from your target audience. Let’s discuss a particular example regarding this topic.
Research lab
5 min read
14.02.2023
Steps to Create FDA compliant App
Our company jokes that the FDA is the most frightening institution on the planet. And the reason is simple and straightforward: it has a strict app selection. Today we will tell you step by step how to get FDA approval and not be afraid.
Research lab
7 min read
06.02.2023
Telehealth App Design Review: showing how to improve Business Metrics with the right UX
We show how Design Review can improve business performance using the example of a Telehealth application
Nozomi life
8 min read
03.02.2023
Revealing our insights on building engaging digital experiences in healthcare
In this interview, we asked Max - Nozomi's CEO - to reflect on what we've learned while creating digital health experiences in healthcare for 2 years.
Nozomi life
3 min read
15.12.2022
The way to create and validate digital health ideas quickly & cost-effectively
In our fast-paced world, you can witness the birth of innovative ideas every day. Yet, when considering the statistics, 9 out of 10 ideas fail upon implementation. And we are not talking about all ideas — we are talking solely about the most promising ones that can change the game. It is a complicated and bleak reality. But why do ideas fail? These thoughts inspired us to create the Nozomi Workbench solution — a quick, fully transparent, and cost-effective service for testing new digital health solutions.
Partner stories
5 min read
05.12.2022
How we together with Microshift achieved the power of focusing on what matters most
What if you take practical concepts from psychotherapy and wittily adapt them into an application? Simplicity is the ultimate sophistication, isn't it? We can create the same environment of people with whom we can share our emotions and produce influential meditation tracks with questions encouraging a person to remain mindful - so to speak, be present "here and now". It is exactly the idea we and our partner Microshift, led by Roman Jasins, have. Our CEO Max met Roman in Sweden, who at that time had a product idea with the above mentioned concept.
Research lab
4 min read
10.11.2022
The stories of Health founders about the reason for choosing their path
Recently, we talked to the founders of digital health companies and found out what motivates them and helps them overcome obstacles. And in the health industry, this is especially interesting due to the high moral aspect in the form of helping people who really need it.
Nozomi life
04.11.2022
How we communicate our values inside Nozomi?
What comes to your mind when you hear the "Corporate culture" concept? Most people imagine it as a desirable workplace - with ping-pong tables, happy hours, free cookies and cushy benefits, right? But how to create a great culture when your team works remotely? Delicious cookies in the office kitchen are great, but is it the key to strong company culture?
Nozomi life
5 min read
31.10.2022
Wrapping up Nozomi Q3/2022
Hey everyone, Max is on the line. I hope everyone is having an amazing day. As for me personally, I traveled a lot, talked with amazing people, and hopefully managed to know this world a little bit better.
Partner stories
7 min read
10.10.2022
How we helped Allbry improve mental wellbeing of 10,000 students in Sweden
The story about how we teamed up with Allbry to create the platform which makes students' mental care accessible
Research lab
3 min read
01.09.2022
Outstaffing, Outsourcing or Partnership: how to choose healthcare app developers for collaboration
What is the biggest problem for startups right now? Many can say that getting investments in such an unfavorable investment climate is. True, but getting an investment won't save you a headache.
Research lab
5 min read
25.08.2022
Telehealth implementation guide: how to overcome challenges
We remember the time when the pandemic forced offline businesses to consider telehealth implementation. A number of questions like “how to implement a telehealth program?” or “what resources are required to initiate and implement telehealth?” that young businesses stumbled over have appeared. Large companies have been implementing telehealth for a long time, so now you can find telemedicine solutions in almost any field, from birth control to genetics.
Partner stories
3 min read
16.08.2022
10 000 young users in Sweden: a story about a successful launch of a Telehealth startup
Today, we would like to share with you the story of the launch and joint development of the Mental Health application from Allbry with our company. With Allbry, we have created a mobile application for students and consultants and a web application for school principals.
Research lab
6 min read
28.07.2022
Why digitalization can be dangerous in healthcare?
You've probably already heard about the benefits of digital transformation in Healthcare and read even more times about what an important trend this is. But very few talk about the pitfalls with data, compliance with regulations and, in general, about the process of implementing this very digitalization in medical companies and hospitals. Therefore, in this article we will touch on the positive aspects through the prism of the problems that companies may face.
Research lab
6 min read
08.07.2022
Why is it important to track mental health statistics
Over the past two years, the problem of mental disorders among children and young people has gained momentum. The challenge for adults is to react timely and help overcome the difficulties related to mental welfare. In this article, we’d like to bring up the issue.
Nozomi life
6 min read
01.07.2022
Nozomi inside: digital health products creation insights
As healthcare product developers ourselves, we want to provide you with some take-aways and lessons we learned to prepare you for some of the obvious and "not so obvious" mistakes you're likely to commit along the way.
Nozomi life
6 min read
01.07.2022
Behind the rebrand: 8 main questions to Max, CEO & Founder at Nozomi Health
We are excited to present a new era in the growth of our company - we’re now known as Nozomi Health!
Research lab
17 min read
24.06.2022
Key UX principals in the Health & Fitness mobile industry in 2022
There is no secret that the mobile app industry is now booming, putting other sectors aside.