Remdev is rebranding to Nozomi Health!
I can’t believe I’m writing this, but finally it’s time to reveal the secret. We are excited to present a new era in the growth of our company – we’re now known as Nozomi Health! The rebranding was inspired by our strategic shift into Pharma, Medtech, and Digital Therapeutics, which led to a shift in our vision for the present and the future.
With this change, we wanted to better communicate the values the company stands for and main goal — to become a hope for those who need it most.
How did we come up with a new name? What are our plans? How did we celebrate the rebranding? Let’s ask Max these and other questions.
1. We’re making rebranding, how do you feel about that?
The first and foremost, I feel relieved. We’ve invested enormous efforts and time into this and, of course, bumped into a few roadblocks along the way. So now I’m happy that having withstood all the obstacles, we finally came to something that truly reflects who we are.
Secondly, it is curious excitement. Altering the company’s look brought changes in the attitude and understanding of who we are. I am sure that the new brand will attract a lot of opportunities and help our partners see the true value we can get to them.
2. Are you afraid of team’s reaction to the new brand?
Our team works hard daily to turn our vision into reality. The rebranding will help us to communicate these goals in and out transparently, and it will definitely give a lot more motivation and energy to the team.
3. How did you come to the rebranding idea? What was the trigger?
The main trigger was probably a set of actions, events that led to this. I bore the rebrand idea for a long time because the old brand did not reflect our values and show who we are. There was a feeling that we need to focus on more important things, such as Medtech, Pharma and Digital Therapeutics. Everything that was in the old brand was at the level of some kind of cheap outsourcing, the provision of services, and this is not what we want to go with. I wanted to show all the partners and potential candidates that Nozomi (prev. Remdev) is living organism who has a heart and its personality.
4. Could you please describe your vision now? What has changed?
The key word in this story is “hope”: our vision is to become a hope for those who need it most. There are a few ways how we can do that. Right now we’re a service company helping digital health brands to pursue this goal, but we already have plans to develop our own products.
The most important thing is that we’re going to focus on a new market in order to start working with chronic diseases. This change will be reflected in the products we will develop.
5. How did you come up with the new name? And why Nozomi?
It was funny actually. The name Nozomi came up pretty quickly — it’s just the translation of the word “hope” in Japanese. Why Japanese, you ask? We love their culture, and it really resonates with us. Why “hope”? This is much more interesting. Everything started with the Spiderman movie. There was a phrase that became our slogan — “I wish you become a hope for those who need it most.” More than that, it became my personal motto for life. Spiderman displays incredible kindness to all those around him and gives people hope. At hard times, people immediately begin to think “Where is the Spiderman”? They hope that he will come and save them from the harsh reality. This is how I want people to think about Nozomi in their bad times. Where is Nozomi? And Nozomi will come with our digital products and give them a hope. All this is merged in one word. This is how children’s movie brings new value to people and companies.
6. What about our other brand identity: logotype, colors, etc?
Visualizing Nozomi wasn’t as easy as coming up with the name. The whole team was beating our brains about what the new design should look like and what emotions it should evoke. Finally, we came to the idea that our brand should be warm, professional, and minimalistic to evoke trust in our brand. On the other hand, it should be a little aggressive, which will show that we’re not only soft and trustworthy but also good performers. That’s why we arrived at warm beige and bright red, usually associated with medicine. If you look at our website, you probably notice some “paper” texture and graphics in origami style. This is also connected with our motto-word hope and Japanese culture. You probably know the story about a girl Sadako Sasaki, who suffered from radiation sickness and made paper cranes in the hope of being cured. The paper crane became a symbol of hope for her and years after that, it became a part of our brand identity.
Speaking about our logotype, like the whole brand, the logo should reflect our focus and at least the fact that we specialise very strongly in health and want to become the medicine of the 21st century. At first glance, the new logo looks like a pyramid, but everything is not that simple. If you move your head on 45 degrees to the right, you’ll see the heart shape or a part of the medical cross.
7. What are our plans after rebranding?
Worth noticing that we will be focusing on a new niche — Medtech, Pharma and digital therapeutics in terms of marketing, technology, design.
The second thing is that we are going to bring a hope in different ways, at some point we will begin to focus more seriously on our internal products, we are going to understand which direction in the chronic diseases we’re interested in. Now we are communicating with industry experts and studying several potential niches, like gut health, which looks very promising. So, our goals in the short run are to work out the direction in our product development, the model of the new product, and how it will work (b2b, b2c, etc.). In parallel, we are going to conduct interviews, figure out the potential challenges we might face on the new market, and test several hypotheses to see if those are true.
8. How we will celebrate rebranding?
We’ll make the “Bye-bye Remdev” party for our team, where we present the new brand, some corporate perks to improve the team mood and just have fun.
This is the end of the Remdev story and the beginning of the first chapter in the brand-new Nozomi Health book. Thank you for being with us on this incredible journey. Let’s make people believe in digital health innovations together.