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Research lab
5 min read
23.06.2025
Guide: 6 Proven Hacks for Better Patient Outcomes and Engagement
Research lab
2 min read
19.02.2025
Healthcare UX: How Better UX Is Improving The Patient Experience
Research lab
2 min read
10.02.2025
How to convince Patients to use new Health Technologies
Research lab
2 min read
24.10.2024
Aha Moments in digital health apps: how to find the main metric
Research lab
2 min read
05.09.2024
Research: how to fix wearable app mistakes that kill engagement
Research lab
4 min read
29.08.2024
6 Product Trends in Digital Health that will Affect 2025
One of the reasons why we created Nozomi was because we wanted to make things easier for people. Easier to get treatment, easier to manage chronic conditions, and easier to monitor their current state. We understand that even the smallest issue still requires effort from a person. But what does it take to minimize that effort? Making the product highly adaptive: this involves conducting customer development/user tests, utilizing global UX practices, and refining onboarding. However, these are the basics that everyone knows. In this article, we'll go further and touch on new product trends, so that in addition to the usual foundation of a digital health product, it gains distinctiveness in the market (meaning competitiveness).
Research lab
2 min read
26.08.2024
Our Research: Users don’t need Functionality, Engagement and Privacy
Research lab
4 min read
05.07.2024
Secrets from the Best Brands: making popular Chronic Disease Apps
Research lab
4 min read
24.06.2024
Methods to understand what really wants the digital health user
How can we understand the user? Check the article where we share methods to understand what really wants the digital health user
Research lab
5 min read
28.05.2024
Data Analytics in the Healthcare Industry: An In-Depth Analysis
Research lab
6 min read
28.05.2024
What is Predictive Analytics in Healthcare: A Comprehensive Guide
Research lab
7 min read
28.05.2024
The Impact of Augmented Reality (AR) and Virtual Reality (VR) on Healthcare
Research lab
7 min read
04.05.2024
Cloud Computing’s Impact on Healthcare in 2024: Driving Innovation and Efficiency
Research lab
6 min read
23.04.2024
Healthcare App Design Mastery: Optimizing UI/UX in Healthcare Apps for Enhanced User Engagement in 2024
Research lab
7 min read
23.04.2024
The Role of Mobile Apps in Healthcare Industry Transformation
Research lab
12 min read
11.04.2024
The Most Popular Types of Healthcare Software in 2024
What software do doctors use? Let’s dive into the exciting world of healthcare tech. You won’t believe the leaps we’ve made! Imagine being able to diagnose from miles away or using VR to practice surgeries. It's not something out of a sci-fi movie anymore. This stuff is real and it's changing lives as we speak.
Research lab
5 min read
05.03.2024
Study: Rethinking Engagement Strategies in Health Apps
Engagement plays a crucial role in the effectiveness of digital health interventions, influencing the likelihood of patient outcomes. But how can we enhance it? Let's explore some methods and consider reevaluating their conventional application.
Research lab
5 min read
30.01.2024
Mental Health App Development: Complete Guide
Are mental health apps effective? So, Grand View Research's report indicates that the global market size for mental health apps reached USD 1.40 billion in 2020, projecting a compound annual growth rate (CAGR) of 17.6% from 2021 to 2028. This notable surge is attributed to the escalating prevalence of mental illnesses and an increasing awareness of mental health issues. So, we show how to create such effective mental health apps!
Research lab
3 min read
29.01.2024
How Social Support increases Engagement in Digital Health Apps
One of the least popular (due to concerns about implementation complexity) features in health apps are features related to social moments (specifically, social support). However, this is not actually the case, as no one is compelling anyone to create a new Facebook. After all, one can incorporate separate small elements, investing a small amount of time, which can greatly enhance both business metrics and reputation among users (since the app will simply change their lives and have a higher likelihood of successful outcomes).
Research lab
4 min read
22.01.2024
How AI Shapes Digital Health Apps
The main fear of startups is that AI is complicated and expensive. Well, in reality, it's not. Anyone who has dealt with Machine Learning understands that implementing it is not difficult. It's more challenging to learn linear algebra and probability theory to work with AI :) So, don't worry about the complexity. Let's explore in this article how AI can help in Digital Health and determine whether it's needed in your specific case.
Research lab
5 min read
22.01.2024
Wearable Health Technology: a comprehensive guide to tech stack, challenges, and predictive wearable health monitoring
Read on to understand why wearable healthcare technologies are crucial today, explore the market landscape, and discover the resources you might need if you decide to move forward with your project.
Research lab
3 min read
11.01.2024
Streaks don’t work! How to prevent users from breaking streaks in digital health apps
Recently we came across an interesting research on streaks in apps: regular streaks don't work because users inevitably break them. How to fix it? See our new article!
Research lab
5 min read
04.01.2024
3 Things to Know About Wearable App Development
Apps connected with Wearable Devices are more valuable than you think. But not all people realize their significant impact. After all, while speaking with various people, we noticed that they perceive the creation of products like "app and wearables device integration" as rocket science. In reality, if we try to break down what the development of such applications consists of, it turns out to be quite feasible and impact is really crucial.
Research lab
9 min read
27.12.2023
Next-Gen Healthcare: Technological Trends of 2024
Today, we aim to introduce digital health trends that have caught our attention in 2024. These trends are positioned to expedite recovery for individuals and enhance the efficiency of medical professionals.
Research lab
3 min read
06.12.2023
With Chat GPT: Healthcare apps that improve patient and doctor performance
Chat GPT is probably the most popular development that gained traction in late 2022. Such observations prompted us to write about the various directions of GPT development in the Digital Health industry and find real examples of its use that can inspire and be implemented in your health product. So let's take a closer look at them.
Research lab
3 min read
29.11.2023
5 practical Patient Engagement Strategies in Digital Healthcare apps
Patient Engagement is indeed the primary factor by which people decide to switch service providers or medical plans. For instance, 41% of patients stop using an app due to poor engagement, and 38% cite lack of personalization and patient understanding as reasons to consider switching apps and services. So, how can you make this metric ideal? To achieve that, all you need to do is follow these 5 simple steps.
Research lab
4 min read
22.11.2023
Designing for better Digital Health Engagement and Satisfaction of healthcare users
It's good if you know what features your digital health product needs. However, many people often don't know how to implement them correctly from a UI and UX perspective. How to make the UI pleasant and not cause cognitive overload for the user? How to make the UX intuitive? In this article, we will demonstrate this using examples of the most popular and engaging features.
Research lab
4 min read
16.11.2023
Healthcare App Development: how to implement Artificial Intelligence and Machine Learning
What prompts the frequent discussion about AI and ML in healthcare? A staggering 93% of active professionals in the Digital Health sector contend that machine learning processes hold the potential to reveal elusive or inaccessible values within the healthcare domain. Now, the question arises: why is this the case?
Research lab
3 min read
01.11.2023
6 Must-Have Features for the Best Patient Management Software
How do we ensure that the patient management software we choose embodies this user-centric ethos? To unravel this, let's embark on a guided tour through the quintessential features that define best patient management software for the innovative healthcare startups, companies or clinics of today.
Research lab
4 min read
17.10.2023
How to build patient trust in Telehealth
In this article, our goal here is to demonstrate to the user that the telehealth format is no less effective than in-person care. In the first two points, we will demonstrate how to convince of the advantages, and in the last ones, we will show how to counteract the stereotypical drawbacks.
Research lab
3 min read
03.10.2023
How Virtual Reality (VR) helps to improve Patient Outcomes in Healthcare
When VR technology first emerged, many celebrated it as a great advancement for video games and entertainment. However, few pondered just how profoundly VR solutions aid medical professionals, their patients, and even regular individuals seeking to improve their health. Let's delve more deeply into various use cases and showcase examples of products that genuinely enhance the patient experience, all while being straightforward to develop and implement.
Research lab
3 min read
25.09.2023
4 technology trends in Healthcare that influenced 2023
One of the reasons why we created Nozomi was because we wanted to make things easier for people. Easier to get treatment, easier to manage chronic conditions, and easier to monitor their current state. And today, we want to share four technological trends that we've observed this year, and they happen to be poised to help people recover faster and enable doctors to work even more effectively.
Research lab
6 min read
20.09.2023
5 Strategies to Drive Engagement for Consumer Health Platforms: Part 2
For many, the quest for medications often begins with a simple query: where to purchase? In this fiercely competitive market, standing out is not only a goal but a necessity. How to stand out? We will tell you about this in this article.
Research lab
4 min read
12.09.2023
4 Strategies to Drive Engagement for Consumer Healthcare Platforms
If the digital experience is poor (despite effective marketing and quality health products), the consumer will turn to a competitor who has more engaging experience. Therefore, modern development of such platforms requires an immediate focus on a user-centric approach with an emphasis on engagement. This user engagement approach encompasses specific strategies: from personalized treatment plans to emotional design techniques and educational resources. And that's what we'll discuss now.
Research lab
6 min read
14.08.2023
How to create a Safe & Compliant Digital Health App
We studied the regulations of HIPAA (US), GDPR (Europe), PIPEDA (Canada), as well as community-driven recommendations and standards (often referenced by authorities from different countries). We have used these methods in real practice also when creating digital health products. You can get acquainted with them here.
Research lab
3 min read
09.08.2023
3 Main Components of Gamification to engage users in Health Apps
According to Deloitte, gamification has been proven to have significant, positive effects on patients’ health by promoting adherence to treatment, fostering resilience, and increasing motivation to fight diseases. But how does gamification do it? We will talk about this in our article and show how gamification methods can be applied in health applications.
Research lab
4 min read
01.08.2023
Hidden User Needs: 5 methods for user research
What user research methods are included in an user-oriented approach? In this article, we will systematically list the various approaches and specify when and in which cases each one should be used.
Research lab
3 min read
13.07.2023
WCAG Guidelines: creating Accessibility in Digital Health Apps
In our article, we will further discuss the 4 main principles of WCAG using Digital Health cases as examples. At the end of the article, we have provided a checklist for WCAG Compliance. With the help of this checklist, you will be able to assess whether your product meets the standards and determine the level of compliance that suits you :)
Research lab
4 min read
10.07.2023
Guide to create user-oriented app using Google methodology
Digital health startup founders spend months conducting research, fine-tuning features, following best practices and the latest trends. But, in the end, struggle with adoption and positive outcomes. However, healthcare design goes beyond standards, focusing on understanding users, their journey, needs and frustrations. We need to build the product development process by remembering about the user and his outcomes. Right from the beginning and without braking.
Research lab
3 min read
04.07.2023
7 Pillars of Simplicity for intuitive UX in Health Apps
According to Statista in the US, the number of adults, who use digital health apps for health emergencies did not exceed 4%, for tracking illness and medication – 5% and for measuring health metrics – 8% And all because Digital Health apps have poor adoption, which completely destroys the potential, growth of the application and especially patient outcomes. We will discuss the last point in more detail, as due to the complexity of adaptation, patients (or simply health enthusiasts) do not receive the necessary assistance or treatment. And if the potential to help/cure a person is missed due to poor UX/UI, it is likely that the user simply did not understand how to use the product.
Research lab
4 min read
26.06.2023
Emotional Design in Mobile Healthcare Apps: why it improves Product Metrics
Admit it: we all live for emotions. We choose jobs that evoke emotions, we attend entertainments that elicit an emotional response, and we avoid anything that brings negativity. Why are we saying this? No matter what the user's need is, whether it's to heal or become a better version of themselves through a digital health app, they will gradually lose enthusiasm and interest. So let's go through the points and learn how to create these very emotions.
Research lab
6 min read
19.06.2023
How behavioral science can increase engagement in Digital Health
To bring positive outcomes with digital health solutions, we need to help users build positive habits. This will usually require consistent changes over a long period of time. And engaging patients in apps, especially those related to chronic diseases, can be quite challenging.
Research lab
5 min read
01.06.2023
Better Outcomes: an overview of user Onboarding Practices in Digital Health
UX pioneer Don Norman said that UX errors in the product onboarding process that we tend to find in other sectors can have much more devastating consequences in the Health industry. What if it was a critical app for managing chronic illnesses? Motivated by these insights, we have put together a guide on how to create effective onboarding experiences, specifically tailored for digital health apps. The guide includes compelling examples that are relevant to various healthcare domains.
Research lab
4 min read
04.05.2023
Keeping users engaged: 5 practical retention strategies for Digital Health apps
Advanced entrepreneurs, product managers, and marketers know that working with existing customers is easier than acquiring new ones. But what are the ways to retain, engage, and motivate users to consistently return to your app? Recently, we decided to revisit our most effective retention strategies that we have developed for Digital Health applications. We want to share this experience with you today.
Research lab
4 min read
20.03.2023
How to enhance Growth Metrics of Digital Health product
In this article, we decided to describe a step-by-step plan on how to increase User Engagement and other Product/Business Metrics of Mental Health product.
Research lab
6 min read
09.03.2023
App Design Review: how Gamification increases Engagement and Retention
Good design is based on a complex opinion of the target audience of the application and their wishes: whether the current design helped to achieve their goals and whether it fulfilled all the tasks. How to make it? You only need to follow global design standards and study feedback from your target audience. Let’s discuss a particular example regarding this topic.
Research lab
5 min read
14.02.2023
Steps to Create FDA compliant App
Our company jokes that the FDA is the most frightening institution on the planet. And the reason is simple and straightforward: it has a strict app selection. Today we will tell you step by step how to get FDA approval and not be afraid.
Research lab
7 min read
06.02.2023
Telehealth App Design Review: showing how to improve Business Metrics with the right UX
We show how Design Review can improve business performance using the example of a Telehealth application
Research lab
4 min read
10.11.2022
The stories of Health founders about the reason for choosing their path
Recently, we talked to the founders of digital health companies and found out what motivates them and helps them overcome obstacles. And in the health industry, this is especially interesting due to the high moral aspect in the form of helping people who really need it.
Research lab
3 min read
01.09.2022
Outstaffing, Outsourcing or Partnership: how to choose healthcare app developers for collaboration
What is the biggest problem for startups right now? Many can say that getting investments in such an unfavorable investment climate is. True, but getting an investment won't save you a headache.
Research lab
5 min read
25.08.2022
Telehealth implementation guide: how to overcome challenges
We remember the time when the pandemic forced offline businesses to consider telehealth implementation. A number of questions like “how to implement a telehealth program?” or “what resources are required to initiate and implement telehealth?” that young businesses stumbled over have appeared. Large companies have been implementing telehealth for a long time, so now you can find telemedicine solutions in almost any field, from birth control to genetics.
Research lab
6 min read
28.07.2022
Why digitalization can be dangerous in healthcare?
You've probably already heard about the benefits of digital transformation in Healthcare and read even more times about what an important trend this is. But very few talk about the pitfalls with data, compliance with regulations and, in general, about the process of implementing this very digitalization in medical companies and hospitals. Therefore, in this article we will touch on the positive aspects through the prism of the problems that companies may face.
Research lab
6 min read
08.07.2022
Why is it important to track mental health statistics
Over the past two years, the problem of mental disorders among children and young people has gained momentum. The challenge for adults is to react timely and help overcome the difficulties related to mental welfare. In this article, we’d like to bring up the issue.